Founder, Conscienta Leadership Institute

Larry B. Friis, D.B.A. is Founder of the Conscienta Leadership Institute, where he leads research on leadership formation, trust, and belonging in pluralistic institutions. His work integrates organizational leadership scholarship with empirical study of meaning, moral grounding, and interfaith leadership competence, advancing frameworks that help leaders lead across difference with integrity and credibility.

With experience spanning higher education, executive leadership, and applied research, Larry works at the intersection of theory and practice—translating research into frameworks, tools, and learning resources that support leaders navigating moral complexity and cultural diversity. His work emphasizes leadership not as technique or performance alone, but as a formative discipline that sustains trust and enables human flourishing.

True Leadership Formation

 Since 2017, our work has embodied a distinctive philosophy focused on identity and influence—cultivating meaning, belonging, and trust. Leader formation is an imperative to trust, as employees want purpose, not pressure, belonging, not bureauucracy, and alignment, not ambiguity. Reach out via email or call call me for a transformative leadership journey.

Innovative Trust-Building Approach

Committed to advancing leadership beyond the conventional, we focus on crafting environments where belonging and performance thrive. This approach nurtures an atmosphere of trust and engagement, utilizing cutting-edge tools and frameworks that prioritize depth over scale. Through our tailored services, we empower leaders to navigate complex organizational challenges while reinforcing mission and values. Dive into a partnership that fosters meaningful transformation and sustainable growth.

Research-Based Leadership Insights

Years immersed in high-stakes sectors inspired a reimagining of leadership. Well-meaning leaders stumble without a framework for creating supportive followership. Research outcomes led to the Conscienta Influence Model™. Further supported with observation of complex organizational structures. This model propels leaders towards cultures where teams excel and missions flourish. Seeking a genuine transformation in your leadership approach? Let's discuss your next steps.